What is the COE?
Your Center of Excellence (COE) is the engine that drives Claude adoption forward. Think of it as your dedicated team and processes for spreading best practices, capturing wins, and evolving your AI strategy.
Quick Win: Start with monthly working sessions using your existing Launch Project Team. You've already got momentum, and can now redirect it toward scaling.
The COE embodies three core principles:
- Leader-led vision: Executives articulate why Claude matters
- Organization-wide growth mindset: Everyone experiments without fear
- Celebrating wins: Consistent practice of sharing successes
Making COE Sessions Count
Transform meetings into catalysts for change with these high-impact discussion topics:
- Success Story Identification & Amplification
- Which Claude wins create the most compelling narratives? Where are adoption gaps, and how can success stories bridge them?
- Your early champions hold the keys and the COE can systematically capture and broadcast their achievements.
- Growth Mindset Assessment & Development
- Are teams experimenting freely with Claude? Spot fixed-mindset behaviors early ("That won't work for my department") and address them with peer success examples.
- Normalize learning through failure.
- Connectors & Workflow Integration
- Connect your tools to unlock a smarter, more capable AI companion
- Browsing and Connecting Tools from the Directory
- Consider Claude Connectors when adoption hits friction points. The right integration eliminates barriers and embeds AI into daily workflows.
- Success metric tracking
- Track both leading indicators (usage patterns, experimentation rates) and lagging outcomes (time saved, quality improvements).
- Let data reveal your next enablement priorities.
- Cross-Functional Adoption Patterns
- Do we need to consider adding extra usage at the org-level or user-level? Should we consider premium seats for any power users?
- Usage disparities between departments signal untapped potential. Connect high-adopting teams with reluctant ones - nothing convinces like peer success.
- Identify power users who might benefit from premium seats.
- Continuous Learning Infrastructure
- How are we keeping our Trainers and Champions updated on product changes, what processes ensure rapid integration of new features into our knowledge base, and what feedback are we receiving on their development needs?
Three ways to maintain the change management principles post-activation:
To truly weave Claude into your organizational fabric, continue acting upon the outlined change management principles throughout your organization’s Claude adoption journey.
Here are a few recommendations from what we’ve seen from our most successful customers:
- ‘Lead from the Top’: Have executives share their personal experience of Claude learning journeys publicly - stumbles and all. Sharing from the top accelerates adoption across all levels.
- 'Org-Wide Growth Mindset': Make Claude part of every new employee's toolkit from day one (including resourcing and comms in onboarding). Include the "why," showcase internal wins, and encourage experimentation. New hires become instant ambassadors.
- 'Consistently Celebrate Success/Share Wins': Launch regular surveys to track progress. Better yet, work with Claude to design custom metrics that align with your transformation goals.